Last visiting out shores in 2005 the Lions Rugby Tour is always well received by locals and enjoyed by the large number of Lions supporters that cross the world to follow their team. It was important to make sure all aspects run smoothly but more so to show the kiwi welcome and in particular that Wellington is the Coolest Little Capital in the World. WREDA appointed Chameleon Events to run several aspects of the Wellington experience, the Official DHL NZ Lions Series 2017 Wellington Fan Zone, The Official DHL NZ Lions Series 2017 Wellington Fan Walk and the closure of the main hospitality hub in the city for a party after the game.
The focus was to create cool spaces with that uniquely Wellington ambiance. While playing the games on the big screen also showcasing performers, great food, quality craft beers and providing the safe space to enjoy these. The Fan Zone had a bespoke creation of cool and kiwiana images both static and moving projected onto a nearby building. Over 16,000 fans past through the fan zone on the Saturday alone. The waterfront was alive on game day with over 15 performance zones and 20 illuminations all in the theme of Matariki, fire, light, delight and surprise